As the private domain becomes increasingly connected, marketers have a new canvas to work with: the home. What strategies will resonate with consumers? The new Home experience from ad tech company Unruly is designed to give marketers insight into today’s future-facing technologies.
A 2,000-square foot apartment complete with a living room, kitchen, bedroom, bathroom and children’s room has been built in Unruly’s London HQ, in partnership with brands including HTC, Amazon Launchpad, eBay and News Corp. Each room is packed with connected devices, all of which present different opportunities for brands. The living room houses Click & Grow’s self- watering garden and HTC Vive’s VR headset, while the kitchen features iKettle’s self- starting kettle and Samsung’s smart fridge.
“’Home’ is for marketers who care passionately about the consumer experience,” Simon Gosling, Unruly futurist and curator of the experience, tells JWT Intelligence. “It is designed to give marketers a synapse-tingling shot of the future, inspiring them to consider how they could use a new generation of tech to emotionally move people in a connected home.”