Between climate concerns and an exploding global population, the food industry faces a future of massive transformations. At this year’s Summer Fancy Food Show, an annual trade show from the Specialty Food Association, one exhibition tackled these challenges head-on: A conceptual grocery store from futurist food lab The Future Market.
The Future Market was founded by Mike Lee, a food industry veteran who previously worked in product development at Chobani, to explore how society will produce and shop for food over the next 25 years. The Future Market creates futurist dining experiences and brand workshops, in addition to conceptual grocery products.
“What we’re doing with these packaging illustrations is to make them feel a little bit more real,” Lee told JWT Intelligence. “That way, people can assess them as if they were an actual product they would want to buy, rather than just thinking about it in the abstract.”