“It’s the final stages of loyalty cards, but not of loyalty schemes,” Martin Lewis, founder of the Money Saving Expert website, in January 2018. “The idea that it’s a piece of plastic, and that you get points back and vouchers, is going to go.”

Loyalty programs are undergoing something of a revolution. For many retailers and customers these are no longer about complex, old-fashioned points and rewards systems, one-size-fits-all incentives, or collecting paper coupons.

This 30-page report includes:

  • Understanding the evolution of loyalty and what it means for brands
  • US and UK research on consumer behavior when it comes to brand loyalty
  • Examples of innovative brand activations
  • How artificial intelligence is used to personalize and predict consumer needs
  • A deep-dive into how one brand wrapped in experience to heighten loyalty

The Future of Loyalty

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