To triumph in the battle for the hearts, minds and dollars of online shoppers, brands and retailers need to arm themselves with a deep understanding of digital customer journeys and the factors that influence online purchasing decisions.
"The Future Shopper 2019", our international online eCommerce report, provides much-needed clarity for brands and organizations, capturing new insight in three key phases of the digital shopping experience.
The report reveals where people go for inspiration, where they're shopping and what they're buying online, as well as how to engage with them to deliver a gold-standard digital shopping experience.
The Future Shopper 2019 surveyed over 15,000 online consumers across the USA, UK, Spain, France, Belgium, the Netherlands, Germany and Czechia.
See a selection of the report’s findings below; a more nuanced, geographical view is revealed in the full report, which highlights new trends, insights and success strategies for a rapidly changing world.