Commerce INSIGHTS The Future Shopper with brochure NEW


The Future Shopper Report 2020

Innovation Amidst Anxiety


Now in its fourth year, our Future Shopper Report seeks to identify trends in people’s digital-buying behaviours to help influence brand commerce strategies and ensure that organisations are ready to meet the expectations of the consumer and the channels of the future.

This year’s report comes at a time of immense transformation as we all face a world turned upside down by COVID-19. Experts talk of a 'new normal'. Right now, however, it's anything but.

Digital commerce on the up - and up.

Our research went into the field just as the world started to feel the effects of COVID-19. The Future Shopper 2020 gives an initial insight not only into digital commerce shopping habits, but how these habits may change in a future impacted by COVID-19. Throughout this report, we’ve considered not only the data, but also how the global pandemic affects the trends and insights that the data presents.

Irrespective of COVID-19, one thing is clear: Digital commerce is on the rise, with two thirds of people planning to use digital shopping channels even more in future.

The Future Shopper 2020 surveyed over 16,000 online consumers across the UK, USA, China, Spain, France, Netherlands, Germany and Australia.

Find out:

  • What do consumers expect?
  • Which platforms do they use?
  • What drives their decision-making?
  • What role do brands play?
  • What about marketplaces?
  • What about Amazon?

Download your copy of The Future Shopper Report 2020.

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy.

Related Content

In The Press

Eradicate gender stereotypes in communications

Victoria Cole, CEO of our Argentina office, will lead a training by the Argentine Advertising Council (CPA)

Read More
Eradicate gender stereotypes in communications
In The Press

Urban Mobility

Wunderman Thompson Brazil's short film is the only Latam agency selected for the Tribeca Film Festival.

Read More
Urban Mobility