Our annual report, based on research that spanned Argentina, Brazil, Colombia, and Mexico, studies the maturity and particularities of the purchasing ecosystem in Latin America.

In this version we address key questions to know more about the buyers in our region such as: What trends are maintained compared to the previous year? How much does each channel weigh in each category? Which factors are hygienic to operate, and in which is there an opportunity for distinction?​

We will also focus on three phenomena with the potential to transform the e-commerce scenario in the region in the coming years: the scope and barriers to the growth of Social Commerce, the importance of having a sustainable value chain in the purchase decision online, and the reality and expectations around the trade of digital goods.

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LATAM 2022

WHEN YOU ARE LOOKING FOR INSPIRATION OR IDEAS FOR A PURCHASE, WHERE DO YOU GO FIRST?​

The challenge now, after all this digital inclusion, seems to be how to warm up and maintain this relationship, how to humanize the connection, without being invasive. How to understand the needs and differences between people and turn that into a relationship. The real connection is something built through time and details.

Alexandre Silveira

Head of CX & Strategic Design​, Wunderman Thompson Brazil

Consumers want innovative experiences

People are increasingly willing to see and interact with new technology and formats when shopping.​

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