The Innovation Group is gearing up for a packed schedule at South by Southwest Interactive. We’ve organized two panels—covering the future of Cuba and how Gen Z thinks about gender—and will participate in a third, covering the latest trends in food.
If you’re headed to Austin, we hope you’ll join us:
Friday, March 11
3:30PM – 4:30PM
Hilton Austin Downtown, Salon J
Shepherd Laughlin, Director of Trend Forecasting, Innovation Group
Today’s teenagers, known as Generation Z, have grown up in a world of unprecedented gender fluidity. Same-sex marriage is now a fact, transgender models walk runways, and Miley Cyrus says she doesn’t “relate to what people would say defines a girl or a boy.”
What does this mean for brands? Drawing on new data, the Innovation Group’s Shepherd Laughlin speaks with innovators from creative industries about evolving attitudes on gender and an age-old teen desire: the quest to find an identity that feels authentic.