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The Insider's Guide to eCommerce Platforms

Digital commerce projects: what you wish you knew before you started

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  • London

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In this new edition, we map out what enterprise eCommerce platform delivery looks like when done right.

Building an eCommerce solution today is hard

At its core is defining both a technical and customer-centric vision for your company and brand, then striking a balance between realising the strategic vision, and leveraging pre-built features from various services and platforms to support that vision. Yet, we find that the typical process for selecting the various platforms that come together to create an eCommerce solution rarely takes this route.

And let's be frank - building an enterprise eCommerce solution today is hard. And the most successful eCommerce exponents re-engineer how they operate as the capabilities of the technology advance.

We delve deep into our ecomm kitbag and the minds of our senior eCommerce practitioners, who have helped deploy some of the biggest, high performing platforms around, to present a best practice guide to successfully drive your eCommerce business forward.

What you need to get away from is the thinking that when you’ve bought your platform, you’ve got a solution. It’s just a product.

Glen Burson

Group CTO

The Insider's Guide to eCommerce Platforms

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