From makeup to leotards, the fashion industry’s “nude” offerings traditionally skewed toward one type of skin: peach, off-white or beige. Women with skin in any other color have have been limited to independent lines, separate departments or other creative alternatives.
Several companies have launched recently seeking to capitalize on a market neglected by traditional brands. Lingerie startup Naja’s Nude For All line offers seven shades of nude underwear, while lipstick company MDMFlow makes a nude lipstick designed for women of color that was picked up by Nasty Gal. Dance company Mahogany Blue makes leotards in a range of skin tones for dancers, who would previously have to buy lighter outfits and dye them.