Concierge services, traditionally reserved for the luxury space, are now being adopted by department stores to step up their customer experience. With cashierless and automated stores on the rise, personal shopping options are giving stores a much-needed human touch. By providing digital and in-person assistants to help shoppers choose and buy products—from AI-curated product selections to text-to-buy services—concierges are bringing individualized attention back to retail.
This month, Walmart launched Jetblack, a text-based concierge service for “time-strapped urban parents.” The invitation-only platform aims to simplify the shopping experience by using a personal shopper to do product research and place orders for clients. “As a parent, you mentally create lists of things you need to buy or do, and instead of putting it on a to-do list and buying paper towels later, you can just text and have a personal shopper take care of it,” Jetblack co-founder Jenny Fleiss explained to Forbes.com.