The business of mindfulness has skyrocketed during the pandemic—Calm’s valuation hit $2 billion in December 2020 after its latest round of funding, and Headspace raised an additional $100 million in 2020. As the demand for mindfulness resources rises, the entertainment industry is enhancing the practice of selfcare with unique, immersive experiences.

WEB Screen Shot 2021 01 22 at 2 36 07 PM
Headspace Guide to Meditation. Image courtesy of YouTube

Netflix is presenting an antidote to binge-watching. On January 1, 2021, the streaming giant premiered Headspace Guide to Meditation, a new animated series that offers guided meditations and mindfulness techniques, and teaches viewers about the benefits of daily practice. “There’s opportunity to be mindful in any part of our day,” Andy Puddicombe, cofounder of meditation app Headspace, told Vulture. “So our hope is by presenting this series in this way, it’s more than just meditation; it’s, ‘How do we be mindful in every area of our life?’”

WEB Screen Shot 2021 01 22 at 2 44 31 PM
A World of Calm. Image courtesy of YouTube

The show is the latest in a slate of mindful consumption offerings sweeping the entertainment industry. In October 2020, HBO Max and mindfulness app Calm partnered to launch A World of Calm, which the platform describes as “a timely antidote for our modern lives.” The 30-minute episodes feature relaxing tales narrated by celebrities, including Mahershala Ali, Idris Elba, Keanu Reeves, Nicole Kidman and Kate Winslet, and are “designed to transform your feelings through enchanting music, scientifically engineered narratives, and astounding footage.”

WEB Screen Shot 2021 01 22 at 3 12 26 PM
Disney Zenimation. Image courtesy of YouTube

Disney also wants to help audiences find calm. In May 2020, the company launched Zenimation on Disney+. The series takes clips from classic Disney animations, such as The Lion King, Peter Pan, The Little Mermaid and Frozen, and overlays them with calming audio for “for a moment of mindfulness,” the brand says. The “animated soundscape experience” includes the noise of ocean waves and soft rushing air to help “unplug, relax and refresh your senses.”

As consumers become more aware of the curative potential of content, expect to see a continued rise in enlightened entertainment.

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy.

Related Content

Taras Wayner
In The Press

Great Guns USA and LBB Online

Taras Wayner, CCO of North America, participated in a panel series celebrating the creative spirit of the industry.
Read More
Apple Sept2021 INSIGHT Apps
In The Press

Apple’s iOS 15

Chris Weathers from our Apps team shares his thoughts for marketers on this weeks' tech news.
Read More