Making every experience shoppable is the new retail holy grail. Brands and retailers need to deliver richer narratives that seamlessly weave content with commerce functionality throughout the user journey.

Today, as businesses accelerate and power up their online ecommerce operations, this has never been more vital. But how should brands and retailers go about it?

Just 18% of online consumers look for inspiration on branded sites (down from 33% in 2019). For the search phase, this percentage is up to 33%, but when it comes to actually purchasing, just 15% transact on branded sites. With half of these consumers being lost to other channels, that’s an alarming attrition rate. Something needs to be done – but what?

This new report addresses the what and how so that organisations can grasp the critical need for shoppable content and experience-based commerce, and know where to focus to bring both to life on their websites.

Download the report

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).

Related Content

Ecommerce lessons from China
Insight

Ecommerce Lessons from China

What your business can learn from China's COVID-19 experience
Read Article
WTC Insights Brands and e Commerce
Insight

Brands and eCommerce - what the future has in store

The impact for brands in a world where marketplaces are driving customer behaviour
Read Article