Co-creative platforms (#32)
Creativity-based digital engagement is evolving into a key pillar of next gen digital spaces.
- Creative expression is a big draw of the metaverse: 76% of people who know what the metaverse is want their avatars to express their creativity in ways they can’t in the physical world, according to Wunderman Thompson Intelligence’s “New Realities: Into the Metaverse and Beyond” report.
- Nike launched a new Web3 marketplace, .Swoosh, in November. Nike says the platform will let users co-create products such as virtual shoes or jerseys.
- Forever 21’s Shop City, launched on Roblox at the end of 2021, lets users create their own Forever 21 virtual shop, customizing everything from the design to the virtual fashion on the shelves.