When international sports came to a halt because of the global pandemic, teams, leagues, and media owners scrambled to keep fans engaged. Over the past five months, we’ve seen sports return and it has been very different. As some leagues and teams are now allowing limited fans to attend, we are still many months or longer away from fans attending live events as they did before the pandemic.
We’ve seen fans' needs change significantly since the start of the pandemic, as they look for new ways to engage with their favorite sports, teams, and players. These teams and leagues will need to identify new ways to engage fans by using the right technologies throughout the entire customer journey.