Major supermarkets and restaurants are introducing private label offerings free from meat and dairy.
Supermarkets are spotlighting Veganuary this month and initiating private-label vegan foods. British retailer Tesco rolled out its plant-based range on January 8 across 600 of its UK stores. Teaming up with Derek Sarno, formerly Whole Food Market’s senior global executive chef, the company has created Wicked Kitchen—20 inventive vegan meals which include turmeric bulgur wheat salad and mushroom teriyaki noodles. This comes after Tesco reported a 40% rise in sales of vegetarian and vegan ready meals and snacks.