Big-name auto brands are revolutionizing the driving environment for passengers with virtual reality (VR) and augmented reality (AR) engagement and assistance. Backseat entertainment is leveling up, changing in-car journeys from beginning to end.
Audi is introducing a virtual
reality entertainment system with its spin-off startup Holoride this June. The headset-based brand-agnostic system will engage backseat riders in a motion-synchronized journey during their travels, mimicking the movements of the vehicle. Entertainment possibilities on the device range from location-based games, buying and selling NFTs, and virtual world engagement. The tech will be available in select Audi sedans and SUVs.