New research into the peak phenomena of Amazon Prime Day and Black Friday in 2020, a year like no other.

By now, retailer preparations will be well underway ahead of the Black Friday deals period.

But this year, we predict something entirely different - a 10-week Black Friday "Mega Peak" - kicking off with Amazon's Prime Day on 13th October, followed by an even longer Black Friday period starting in early November, and continuing through to pre-Christmas deals.

So, what will this mega peak look like for consumers and retailers?

Sneak Peak

With Prime Day, Black Friday and Christmas sales coming together to form a Quarter 4 mega peak, our research suggests it will command 43% of all consumer sales spending across the year. This means it’s critical that retailers get their planning, operations, marketing and deals right.

But it’s the detail that warrants closer scrutiny. Despite a 10-week peak, spend on Black Friday is set to fall, though the ‘new’ Prime Day will see a bounce. Amazon is well positioned following its impressive lockdown performance, but we found that its Prime Day peak will inspire sales for other retailers too. Brexit concerns will hit some wallets too.

Download the report for the full story.

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).

Related Content

Peak 2021
Insight

Peak 2021

With the most painful aspects of the pandemic seemingly behind us, what can we expect for Peak 2021?
Read Article
Commerce Black Friday hero upade
Insight

Black Friday 2020

Let the online battle commence!
Read Report