With Amazon seemingly at the peak of its power and influence, much of the discussion revolves around what Amazon does well, and debating whether Amazon's dominance heralds the end of retail as we know it.

What has, until recently, received far less attention is analysis of what Amazon's weaknesses are. While trying to learn lessons from a successful company is always useful, there are question marks over how much success simply mimicking the Amazon model can achieve. For retailers and brands looking to grab market share from the Amazon empire, a more fruitful line of inquiry is to ask What Amazon Can't Do. With insight from our partner Bloomreach, this guide looks at the opportunities for brands and retailers where Amazon falls short.

Download the guide to:

  • Find out how Amazon has built its success around making ecommerce simpler, cheaper and more convenient
  • Why online shoppers choose not to use Amazon, including pricing, loyalty programs and in-store experiences
  • Uncover areas of weakness in Amazon's business model, and exploit what Amazon can't do well
By identifying what Amazon can’t do, retailers and brands have an opportunity to add value through straightforward differentiation, and a key differentiator is how to use the store.

Raghbir Rana

Marketplace Consultant, WT Commerce

What Amazon Can't Do #WACD

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