Retailers rely on the influence of others to peddle their products. In recent years, influencers have become the premier voice when it comes to motivating Generation Alpha to buy stuff. But what are influencers offering Generation Alphas that traditional celebrities aren't?
Retailers have always relied on the influence of others to peddle their wares.
Through the decades, universally loved or recognisable individuals were deployed to do the task - musicians, actors, athletes, and so on.
But as this latest generation of kids matures in an era of brand message saturation and content overload, a new authority has taken the crown as the ultimate marketing tool...