In terms of functions and features, there is no "one-size fits all" approach to making a great mobile app in fashion. Brands need to understand their customer demographic, expectations and behaviours, in order to define the functions and features that will successfully drive the overall objective of their solution. With that being said, mobile applications are an extremely powerful tool because they provide access to a wealth of unique functions and features, such as push messaging, native commerce experiences, in-store technology and loyalty program integration. These are only a few examples of how you can develop a great mobile app in fashion.
Overall, mobile applications truly excel when they have a clearly defined strategy, whether that's driving in-store personalisation, increasing loyalty, or providing a simple, yet effective, commerce journey. By harnessing the unique features available via native mobile application technology, brands can create truly powerful solutions that become an important component to driving overall business strategy.