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WT Talks - Episode 6

How brands can win in a recession


  • London

How to win in a recession

There is no one-size-fits-all formula for winning in a recession, and marketeers must make decisions based on the nuances of their individual brand and business. Based on past learnings and the new context, this report provides general lessons that can be applied across three distinct phases of a pandemic-led recession: react, respond, build.

In this episode we explore new ways of working, how to turn insights into action, and learn what technologies are required for successful brand building in a recession.

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