The COVID-19 pandemic is an event without precedent in living memory. This crisis has affected everyone, regardless of background or means.
How are people’s lives being affected? How are they feeling? And what might be the long-term consequences? How will people want to spend their time and their money going forward? When it comes to the future – which seems increasingly precarious - what are the country’s hopes and expectations?
In our new UK study, ‘Values over Valuables,’ we uncovered how values are changing as a result of the pandemic.
A preference for rewarding experiences over material goods is accelerating, as people place more value on the simple things. Human connection is paramount and the world around us more precious as concerns over material possessions and self-image fall away. We’re seeing a rise in togetherness and community, as well as aspirations towards building a better society. Here, brands are coming under sharp scrutiny, as consumers expect them to play a role in tackling the crisis and getting the country back on its feet.
In our last episode of WT Talks, before we take a summer break, we delve into the key insights to understand how the UK sees its future now and how brands can help make it a reality.
Watch it below!