Wunderman Thompson has been recognised at this year’s Acquia Engage conference for its high-impact digital experiences built with the Acquia Open Digital Experience Platform (DXP), including Drupal Cloud and Marketing Cloud. In addition to being named as one of the inaugural recipients of the new Acquia Practice Certification, we received two awards with our clients Bayer and LifeFit, and were mentioned as finalists for projects with Amdocs and Frontier.

Acquia Practice Certification

We are delighted to be among the first of Acquia’s partners to be recognised as a certified practice, which signifies proven technical and implementation expertise. The practice certification programme helps customers identify those partners who have extensive track records of success with Acquia solutions. Certifications are offered for Drupal Cloud, Marketing Cloud and, for partner organisations that deliver transformative digital experiences on both clouds within the Acquia Open DXP.

The Acquia Practice Certification criteria focus primarily on technical excellence, but also encompass business qualifications, product expertise, engagement experience and the partner’s overall culture of learning and continuous improvement. Achieving certification requires a high level of competency across the whole organisation.

Acquia Engage 2021 ‘Scale’ winner: Bayer, Club Bayer

Global healthcare enterprise Bayer were looking for a way to maintain and nurture relationships with healthcare professionals during the COVID-19 pandemic and turned to Wunderman Thompson to come up with a solution that would enable them to connect with them in an engaging, always-on way.

The solution was a content hub utilising Acquia Cloud to give Bayer the high availability, security and scalability that they needed to deliver the best customer experience to more countries and HCPs in less time.

Acquia Engage 2021 ‘Pandemic Problem-Solver' winner: LifeFit Group GmbH, Pandemic Response

The LifeFit Group is a leading fitness and health platform in Germany, combining several fitness brands under one roof. When the worldwide pandemic forced people to stay at home and reinvent their daily tasks, LifeFit needed to quickly respond by establishing a fast and open line of communication with members, rethinking its 100% offline business model and rebuilding it with a more digital and user-friendly approach.

Wunderman Thompson helped LifeFit get closer to its members while simultaneously maintaining and expanding the client base. We launched new communication channels featuring "home workout" content and motivation to members: training plans, videos about the exercises and on-demand training instructions. Since the launch of this initiative, LifeFit has produced and uploaded more than 500 videos to the site.

The brand also created new tools and features to support its digital offerings. For example, it is now possible to sign a Lifefit contract 100% online. Acquia Personalisation also allowed LifeFit to tailor experiences for every user, creating greater customer engagement.

When the pandemic caused a lockdown, LifeFit was able to realign its website in a day — from adding coronavirus communication to shifting the site’s focus to highlight home workouts instead of in-studio training.

Showcasing the most impressive digital experiences, across industries and geographies, is a highlight of Acquia Engage. Each customer’s story demonstrates the impact that creatively designed and thoroughly executed digital experiences can have on customer engagement and organisational performance.

Lynne Capozzi

Chief Marketing Officer at Acquia

Wunderman Thompson was the premier sponsor of Acquia Engage 2021. Watch Niel Mouton, South Africa Managing Director of WT Technology’s interview with CMS-Connected as part of the event, here.

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