Led by Wunderman Thompson APAC Chief Transformation and Strategy Officer Justin Peyton and Chief Technology Officer Kaythaya Maw, in partnership with Salesforce, the series takes place over 4 episodes.
Wunderman Thompson and Salesforce Learning Series
Learn what it takes to succeed in Digital Transformation, how to be open to opportunities and risks, and where technology will take brands next.
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In Episode 1, we illustrated how brands can curate the experiences their customers have and demonstrate how it through its implementation brands can drive increases in both frequency of interaction and transaction as well as value.
In the second session, we discussed the rapid growth in e-commerce including key trends across brand sites, marketplaces, and social commerce. We unpacked how brands can navigate the commerce landscape and develop a strategy suitable for their businesses. This session also included a demonstration of the Commerce Cloud platform.
In the third session, we looked into how technology and data-driven marketing can help you deliver effectiveness and ROI. In this session, we chat with Tushar Vagal, CIO and Digital head of Larsen & Toubro Realty on the importance of aligning martech solutions to business strategies. We also demonstrated how brands can create personalised communications through Salesforce.
In the very last session of our Wunderman Thompson x Saleforce Learning Series, we dived into how Customer Data and Personalisation can connect the brand to the consumer and deliver on ROI. We also explored how we can utilise the Salesforce Customer Data Platform (CDP) and Interaction Studio to humanise every moment in the customer journey.
Episode 1 — Introducing Journey Builder Speakers
Justin Peyton
Chief Transformation and Strategy Officer, Wunderman Thompson APAC
Jess O'Reilly
Area Vice President, Digital 360, ASEAN, Salesforce
Mihir Karkare
Co-founder & EVP, Mirum India
Shelly Arora
Global Head- Digital Marketing and Customer Acquisition, Lycamobile Group
Arun Iyer
Sr. Manager, MarTech, Mirum India
Episode 2 — Commencing Commerce Cloud Speakers
Kaytha Ya Maw
Chief Technology Officer, Wunderman Thompson APAC
Geoff Smeaton
Chief Technology Officer, Wunderman Thompson Commerce
David Coghill
Director, Cloud Specialists Solution Engineering, ASEAN, Salesforce
John Mullins
Chief Alliance Officer, Marketplacer
Akshay Kumar
Meena, Technical Architect, Wunderman Thompson Commerce India
Episode 3 — Inspiring Growth with Market Cloud Speakers
Justin Peyton
Chief Transformation & Strategy Officer, APAC, Wunderman Thompson
Tushar Vagal
CIO & Digital Head, Larsen & Toubro Realty
Mihir Karkare
Co-founder & EVP, Mirum India
Ambuj Kumar Meher
Lead Campaign Manager, Mirum India
Episode 4 — Humanising the Customer Journey with CDP and Interaction Studio Speakers
Kaythaya Maw
Chief Technology Officer, Wunderman Thompson APAC
Thomas Brauch
Chief Data Officer, Wunderman Thompson APAC
Chris Jordan
Regional Director, Personalisation & Marketing Intelligence, ASEAN, Salesforce
Suzanne Croxford
Partner, Marketing Technology, Wunderman Thompson Australia
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