Insights

Insight

Translating Content Into Commerce

Cognifide and Commerce have launched a guide that presents the case for experience-driven commerce and how it eases attrition and boosts sales for brands.

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Translating Content Into Commerce
Insight

Research Reveals Inherent AI Gender Bias

Quantifying the accuracy of vision/facial recognition on identifying PPE masks

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Research Reveals Inherent AI Gender Bias
Insight

Wunderman Thompson Partners with The 3% Movement

Continuing Our Commitment to Inclusion and Diversity

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Wunderman Thompson Partners with The 3% Movement
Insight

Creative Bravery

How might a global pandemic reframe creativity

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Creative Bravery
Insight

The B2B Future Shopper Report

New research offers unique insight into B2B purchasing and the effect of COVID-19

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The B2B Future Shopper Report
Insight

How Brands Can Win in a Recession

Old Lessons and New Challenges

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How Brands Can Win in a Recession
Insight

React, Respond, Build.

Global Chief Strategy Officer Neil Dawson shares insights to Build Back Better

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React, Respond, Build.
Insight

Supporting our black communities

There is a lot more we can and should be doing. We are committed to being a catalyst for change.

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Supporting our black communities
Insight

See Things Differently

Inclusivity Is Good Business: A New Report on Designing for Everyone

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See Things Differently
Insight

COVID-19 Risk, Readiness, and Recovery

Navigating the business impact of Coronavirus

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COVID-19 Risk, Readiness, and Recovery
Insight

The Future 100: 2.0.20

The 25 trends shaping culture, behavior and brands

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The Future 100: 2.0.20
Insight

Confessions of a Marketer

Mark Truss talks through the AnxietyIndex™ on a new podcast

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Confessions of a Marketer
Insight

Recovery? This is a Renaissance.

In the rebirth of global commerce, history prepares brands for a post-pandemic world.

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Recovery? This is a Renaissance.
Insight

The Future Shopper Report 2020

Innovation Amidst Anxiety

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The Future Shopper Report 2020
Insight

Owning Your Digital Present and Future

Gorilla Group’s Randy Kohl, Director of Marketing, helps businesses navigate Covid-19

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Owning Your Digital Present and Future
Insight

The rise of restored community spirit in the COVID-19 age

With online conversation around community increasing by 82%, brands can step up to help people

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The rise of restored community spirit in the COVID-19 age
Insight

Gaming Champions

Emma Chiu, Global Director of Wunderman Thompson Intelligence, shares how the outbreak of Covid-19 has impacted large gaming events

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Gaming Champions
Insight

AnxietyIndex™

How Coronavirus Is Impacting Americans

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AnxietyIndex™
Insight

A Covid-19 Outlook from MEA

Global Partner for Nestle-KitKat Sasan Saeidi reflects on the impact of advertising during the coronavirus pandemic

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A Covid-19 Outlook from MEA
Insight

Social distancing and future experiences.

The emergence of virtual gatherings when channels for social interaction disappear.

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Social distancing and future experiences.
Insight

Sofa Sets – Songs to slow the spread

Using data to inspire musicians to band together and help those in need during the Coronavirus outbreak.

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Sofa Sets – Songs to slow the spread
Insight

How Coronavirus may spike creativity.

Creativity thrives when control and routine go out the window.

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How Coronavirus may spike creativity.
Insight

In Praise of Ignorance

Fresh perspectives and inspiration go hand-in-hand - and are essential for business, from North America CSO Brandon Geary.

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In Praise of Ignorance
Insight

Inclusivity Drives Innovation

Global Inclusive Design Lead Christina Mallon makes the case for lead user design.

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Inclusivity Drives Innovation
Insight

Generation Z: APAC

Connected, engaged and coming of age in Asia Pacific.

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Generation Z: APAC
Insight

The Future 100: 2020

Wunderman Thompson Intelligence’s annual report of 100 trends to watch in 2020.

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The Future 100: 2020
Insight

Futures 2020

Our guide to the commerce future, to help you plan yours.

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Futures 2020
Insight

Don’t Weaponize Personalization

Wunderman Thompson Data CEO Jacques Van Niekerk says if you build customer lifetime value, consumers will come.

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Don’t Weaponize Personalization
Insight

The Economic Power of People with Disabilities

Wunderman Thompson’s Christina Mallon makes the business case for selling to the people with disabilities community, the world’s third-largest economic power.

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The Economic Power of People with Disabilities
Insight

Memorable Moments Connect Brands and Consumers

Wunderman Thompson’s Daniel Bonner says storytelling and creating experiences are essential for the future of creativity.

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Memorable Moments Connect Brands and Consumers
Insight

Generation Alpha

Preparing for the future consumer

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Generation Alpha
Insight

Online Marketplaces

Getting Started & Scaling Up. Start selling today!

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Online Marketplaces
Insight

The Insider's Guide to eCommerce

Digital commerce projects: what you wish you knew before you started

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The Insider's Guide to eCommerce
Insight

India is poised to become the biggest voice first internet market

Sanjay Mehta⁩, Joint CEO, Mirum India, part of Wunderman Thompson South Asia Group talks about the voice technology revolution in India

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India is poised to become the biggest voice first internet market
Insight

WT Talks - Episode 8

Values over Valuables

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WT Talks -  Episode 8
Insight

Institutionalising the new normal

Chairman and Group CEO, Tarun Rai, suggests that companies can make WFH a more permanent solution

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Institutionalising the new normal
Insight

WT Talks - Episode 7

Designing for everybody

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WT Talks - Episode 7
Insight

Tote of beauty

National Planning Director, Shaziya Khan, reveals ladies are unapologetically prioritising looking good to feel good

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Tote of beauty
Insight

WT Talks - Episode 6

How brands can win in a recession

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WT Talks - Episode 6
Insight

Culture Muscle Finance Study

Tracking consumer attitude and behaviour changes towards all matters of money

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Culture Muscle Finance Study
Insight

WWDC 2020 App Briefing

Find out how Apple’s latest announcements will impact your apps.

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WWDC 2020 App Briefing
Insight

Values over valuables - the report

A 30 page report on how people want to spend their time and money beyond lockdown

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Values over valuables - the report
Insight

WT Talks Episode 5

Experience. The brand builder for a new mindset

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WT Talks Episode 5
Insight

‘Big Bang of Do’

A simple guide to reimagining business and brand in these strange new times

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‘Big Bang of Do’
Insight

The new normal - 'WFH'

Tarun Rai, Chairman and Group CEO, Wunderman Thompson, South Asia, believes a 50:50 WFH solution will bode well for the organisation

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The new normal - 'WFH'
Insight

21 Times Health

An incisive look at the 21 ways in which consumers are relooking at health, pharma & wellness

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21 Times Health
Insight

Tote of little luxuries

Shaziya Khan, National Planning Director, Wunderman Thompson, India, shares her views on the ‘justified’ little luxuries we can afford at this time

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Tote of little luxuries
Insight

The hygiene narrative will impact the way consumers make choices

Ajeeta Bharadwaj, National Planning Director, Wunderman Thompson, India talks about brands, marketing, consumer habits and the post-lockdown world

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The hygiene narrative will impact the way consumers make choices