B2B marketers must see buyers as humans, not just job titles
Much of the business-to-business (B2B) world has forgotten that business people think and act like regular consumers.
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Wunderman Thompson cracks the code of inspiration
New global brand study proves strong correlation between inspiration and brand growth
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Inspire B2B
Inspiring brands are 5x more likely to be a B2B buyer's first choice
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The B2B Future Shopper Report 2020
New research offers unique insight into B2B purchasing and the effect of COVID-19
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The B2B Future Shopper Report 2021
An in-depth guide to the habits and preferences of B2B buyers across the UK, US and China
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New trend report: Into the Metaverse
Emerging consumer trends and brand opportunities in the metaverse
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Inspire InFocus Segmentation
Wunderman Thompson launches its first-ever syndicated audience solution to inspire behavior change
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Inspire InFocus Global Report
Wunderman Thompson launches the world’s largest social study on inspiration
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