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Insight

B2B marketers must see buyers as humans, not just job titles

Much of the business-to-business (B2B) world has forgotten that business people think and act like regular consumers.
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Insight

Wunderman Thompson cracks the code of inspiration

New global brand study proves strong correlation between inspiration and brand growth
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Insight

Inspire B2B

Inspiring brands are 5x more likely to be a B2B buyer's first choice
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Other Insights

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Insight

Infographic: Why marketplaces are a must for omni-channel B2B

Marketplaces command a huge and growing share of the B2B eCommerce market
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Insight

The New Muslim Consumer

How Rising Observance is Reshaping the Consumer Landscape in Southeast Asia and Beyond
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Disruptive Technologies
Insight

Disruptive Technologies

A spotlight on 6 leading technologies that will shape our future
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Insight

Inclusion's Next Wave

A new trend report exploring emerging trends in inclusion, revealing a powerful role for brands.
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