B2B marketers must see buyers as humans, not just job titles
Much of the business-to-business (B2B) world has forgotten that business people think and act like regular consumers.
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Wunderman Thompson cracks the code of inspiration
New global brand study proves strong correlation between inspiration and brand growth
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Inspire B2B
Inspiring brands are 5x more likely to be a B2B buyer's first choice
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The B2B Future Shopper Report 2020
New research offers unique insight into B2B purchasing and the effect of COVID-19
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Inspire Score 2021
Wunderman Thompson reveals the Top 100 World's Most Inspiring Brands
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Sustainability, Ethics and the Modern Shopper
We assess today's consumer attitudes to sustainable and ethical shopping, and how organisations must respond
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Smart Cities - Human Cities
Following the changes happening in cities allows us to understand the evolution of society.
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