B2B marketers must see buyers as humans, not just job titles
Much of the business-to-business (B2B) world has forgotten that business people think and act like regular consumers.
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Wunderman Thompson cracks the code of inspiration
New global brand study proves strong correlation between inspiration and brand growth
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Inspire B2B
Inspiring brands are 5x more likely to be a B2B buyer's first choice
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The Future Shopper Report 2022
Presenting an unparalleled view into the world of online commerce and consumer shopping behavior
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New Realities: Into the Metaverse and Beyond
A new trend report cataloguing the metaverse.
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Personalizing the B2B Commerce Experience
How do B2B vendors inspire happy customers & loyalty?
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Adobe Summit 2022: The Hot Topics
Exploring some of the key take outs of this year's event
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