Insights

Insight

Apple software update will change the marketing game

As Apple works at solidifying its privacy-first ethos, brands should be bracing themselves for a significant impact on their communication strategies.

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Insight

Data deprecation: what lies ahead for the CPG industry?

A future-focused solution to overcoming the demise of third-party cookie data

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Insight

Marketing in a world without third party cookies blog

A look at the upcoming challenges of marketing in a world without third party cookies

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Insight

Gaining consumer mindshare during and beyond a global crisis

Modern marketers have long been confronted with the task of capturing distracted consumers’ attention in an information-flooded world

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Insight

8 Steps to optomizing your automation strategy

An eight step guide on how to optimize your existing or new marketing automation strategy.

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Insight

How Brands Can Leverage Community to Bolster the Customer Experience

A strong customer community base can be beneficial in addressing consumer needs and can lead to improved customer experience.

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Insight

WELL-SERIES: APAC

Taking the pulse of the region’s health

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Insight

The Fate of Finance

We asked 12 innovation experts on how to future-proof your digital CX

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Empathising with the post-COVID consumer

How empathetic engagement will differentiate leading brands in a time of change and upheaval

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Omnichannel: chasing the marketing Holy Grail

Omni-channel marketing demands significant investment in people, process and technology

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Putting inclusive design at the heart of your brand

A look at how progressive companies are using technology to improve the customer experience for consumers living with disabilities.

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Insight

WELL-SERIES: SINGAPORE

Taking the pulse of the nation’s health

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Insight

Marketing in a world without cookies

The move away from third-party cookies is gathering momentum as tech companies respond to growing consumer and regulatory concerns around personal data.

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