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Insight

The Marketers Roadmap to the Metaverse

Your brand and the metaverse
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Successful AI ML for marketing is not a product you can buy off the shelf Zimm Zimmerman
Insight

Successful AI/ML for marketing is not a product you can buy off the shelf

Key principles that are generating real ROI from marketing AI/ML solutions
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Winning audience mindshare in the pharmaceutical industry Jen Perry Stephen Troncoso
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Winning audience mindshare in the pharmaceutical industry

Differentiation strategies in healthcare driven by human value systems
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Loyalty and Rewards Richard Mullins Chinasa Uyanna
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Driving customer centricity with a modern loyalty programme

Leveraging consumer trends to build a modern loyalty programme
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Entrust

A practical approach to data ethics
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Are you leveraging the right marketing analytics to run your business Zimm Zimmerman
Insight

Are you leveraging the full set of marketing analytics capabilities in your business?

Marketing analytics solutions can unlock insights that can drive superior marketing outcomes.
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Apple software update will change the marketing game David Butt Erica Clerf 2
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Apple software update will change the marketing game

As Apple works at solidifying its privacy-first ethos, brands should be bracing themselves for a significant impact on their communication strategies.
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Data deprecation: what lies ahead for the CPG industry?

A future-focused solution to overcoming the demise of third-party cookie data
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Marketing in a world without third party cookies blog

A look at the upcoming challenges of marketing in a world without third party cookies
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Gaining consumer mindshare during and beyond a global crisis

Modern marketers have long been confronted with the task of capturing distracted consumers’ attention in an information-flooded world
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8 Steps to optomizing your automation strategy

An eight step guide on how to optimize your existing or new marketing automation strategy.
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Insight

How Brands Can Leverage Community to Bolster the Customer Experience

A strong customer community base can be beneficial in addressing consumer needs and can lead to improved customer experience.
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Metaverse to the internet and beyond

Is it possible to measure the metaverse impact on the world? 
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Wunderman Thompson clinches annual WPP data award

Our very own WT Data team has won WPP's data award
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Toward a culture of solidarity

How does the phenomenon of digital activism work?
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Streamers

A communication opportunity
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