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Insight

The Marketers Roadmap to the Metaverse

Your brand and the metaverse
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Successful AI ML for marketing is not a product you can buy off the shelf Zimm Zimmerman
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Successful AI/ML for marketing is not a product you can buy off the shelf

Key principles that are generating real ROI from marketing AI/ML solutions
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Winning audience mindshare in the pharmaceutical industry Jen Perry Stephen Troncoso
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Winning audience mindshare in the pharmaceutical industry

Differentiation strategies in healthcare driven by human value systems
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Loyalty and Rewards Richard Mullins Chinasa Uyanna
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Driving customer centricity with a modern loyalty programme

Leveraging consumer trends to build a modern loyalty programme
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Entrust

A practical approach to data ethics
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Are you leveraging the right marketing analytics to run your business Zimm Zimmerman
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Are you leveraging the full set of marketing analytics capabilities in your business?

Marketing analytics solutions can unlock insights that can drive superior marketing outcomes.
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Apple software update will change the marketing game David Butt Erica Clerf 2
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Apple software update will change the marketing game

As Apple works at solidifying its privacy-first ethos, brands should be bracing themselves for a significant impact on their communication strategies.
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Data deprecation: what lies ahead for the CPG industry?

A future-focused solution to overcoming the demise of third-party cookie data
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Marketing in a world without third party cookies blog

A look at the upcoming challenges of marketing in a world without third party cookies
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Gaining consumer mindshare during and beyond a global crisis

Modern marketers have long been confronted with the task of capturing distracted consumers’ attention in an information-flooded world
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8 Steps to optomizing your automation strategy

An eight step guide on how to optimize your existing or new marketing automation strategy.
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Insight

How Brands Can Leverage Community to Bolster the Customer Experience

A strong customer community base can be beneficial in addressing consumer needs and can lead to improved customer experience.
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Toward a culture of solidarity

How does the phenomenon of digital activism work?
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Streamers

A communication opportunity
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Well-Series: APAC

Taking the pulse of the region’s health
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The Fate of Finance

We asked 12 innovation experts on how to future-proof your digital CX
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