Insights

Insight

Sportsvolution: Women’s Sport Rising

Women’s sport is stealing the limelight in a glorious summer of sport. Can greater visibility tip the balance towards gender equality?

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Image Description. A black and white photo with a Black woman smiling. She is wearing glasses and standing in an urban environment.

Insight

Fay Reid, Founder, 9 to 5 Menopause

“I feel like I’m entering a new chapter and celebrating the next stage of me."

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A screenshot of TikTok’s #ecotok feed displaying paused video clips from various users. Samples of text, left to right: “When you realize the world needs to be shopping for their groceries differently; Small ways you can help the Earth! [Part 15]..."

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Climate optimism

Gen Z is turning their climate anxiety into climate optimism.

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A white woman with short brown hair lays crouched in a clear tank halfway filled with water. She wears a white T-shirt and undergarments, and reaches to touch the top of the tank just above her head.

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Lab-grown beauty

Biotech beauty is gaining speed, simultaneously improving product formulations and sustainability.

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A collage of images: British flags, aerial view of trucks, a slate of NFTs by ARTIFACTs and SCMP, an airplane over a crowd of people, a man eating, a large rubber duck in water.

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Post-truth NFTs

NFTs are more than collectible digital icons: they’re ownable tokens of information that may sway a growing wave of misinformation.

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In their words: defining inclusion

“Diversity and inclusion mean representing my life, not just your life.”

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Image of a cream-colored luxury suite with a high table, coffee table, a loveseat and an armchair. The room sits adjacent to sliding doors and a balcony with scenic views.

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Intimate luxury

High-end brands are taking exclusivity to another level for their top consumer bases.

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At right, an orange blow up tent display with one fair-skinned woman standing and one sits in a reclining chair. Plants and greenery separate them from a fogged-glass tent display with a curtain pulled aside to reveal a massage table within.

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Wellness retail

Luxury retail departments are evolving into wellbeing destinations.

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A large group of Black women sit peacefully in the sunlight against a backdrop of trees and mountains. The women have their eyes closed, meditating.

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Inclusion’s Next Wave: Vocabulary

Key terms to know and understand when adopting inclusive practices.

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Two Black men sitting in the grass, exchanging a tender glance

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Intersectional storytelling

Diversity goes beyond the screen as the focus shifts to change behind the scenes, too.

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Four people in wheelchairs and two people standing on the edge of a mountain. They are smiling at the camera and a sunset is in the background over more mountains.

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Accessible travel

The travel industry is getting an inclusive and accessible upgrade.

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Muslim-centered metaspaces

Social and cultural practices are extending into the metaverse, and Muslim consumers are calling for spaces that respect and represent their faith.

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Abstract art consisting of block strokes of light sky blue and white. Colors darken closer to the bottom of the page. There’s a medium black block in the bottom right-hand corner.

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Inclusion's Next Wave

A new trend report exploring emerging trends in inclusion, revealing a powerful role for brands.

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Digital identities

Identities are becoming more fluid, crossing physical and digital spaces, and consumers are looking for products to reflect that.

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Multiversal design

Dreamlike, otherworldly design is reimagining physical spaces for a new era of creativity.

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Dr. Alex Box, identity designer and beauty futurist

"I see identity design as the next important step to how we communicate and interpret multiple selves in the metaverse."

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