Inspire is Wunderman Thompson’s proprietary global platform that explores what makes brands inspiring and what inspires consumers.

The foundation of Inspire is a rigorous, multidimensional research methodology, including qualitative and quantitative research across four continents, and sophisticated data analytics that identifies the qualities a brand must embody, the narratives it should weave, and the experiences it can design in order to spark people’s inspiration.

Inspire has two core components: 

Inspire WT COM Hero

Inspire Score

A brand diagnostic tool that identifies the brand attributes that fuel growth through their power to inspire people, culminating in an annual list of the Top 100 Most Inspiring Brands in the World. Validated by consumer analysis and powered by WPP’s proprietary BAV dataset, the Inspire Score enables our teams to audit more than 340,000 studies of 47,000 brands worldwide, from over 2,700 categories across 25 industries and 45 markets and provide a road map to greater inspiration and growth.

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In Focus KV

Inspire InFocus

The world’s largest social study on inspiration that maps the psychological link between people’s deep rooted, often subconscious values systems and their inspiration preferences, enabling us to predict how humanity will be inspired. Inspire InFocus feeds our proprietary syndicated motivational segmentation, which enables brands to apply these powerful insights to target audiences and strengthen their marketing strategies.

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