Inspire is a global research initiative that uncovers a never-before-identified connection between brand growth and human inspiration. Putting inspiration at the heart of everything we do, we have designed a suite of services rooted in consumer data that empowers brands to inspire customers to react in new ways, and in turn build better business.
The foundation of Inspire is a rigorous, multidimensional research methodology, including qualitative and quantitative research across four continents, and sophisticated data analytics. Based on over 20,000 interviews, we’ve identified the qualities a brand must embody, the narratives it should weave, and the experiences it can design in order to spark people’s inspiration.
Inspire has two core components:
Inspire InFocus: an annual consumer tracker surveying 16,000 people worldwide that reveals what inspires people. Inspire Infocus feeds our proprietary syndicated motivational segmentation, which enables brands to apply these powerful insights to target audiences and strengthen their marketing strategies.
Inspire Score: a proprietary brand diagnostic tool that identifies the brand attributes that fuel growth through their power to inspire people, culminating in an annual list of the world’s top 100 most inspiring brands. Validated by consumer data and expert analysis, the Inspire Score enables our teams to audit more than 125,000 brands worldwide from over 1700 categories in 34 sectors, and provide a road map to greater inspiration and growth.