Inspire InFocus is the world’s largest social study on inspiration. Based on robust data and deep insight, it focuses an investigative lens on people’s evolving preferences for the stories, experiences and icons that spark their imagination and motivate change. The study is informed by more than 16,000 interviews globally to uncover macro trends in inspiration, and the fundamental human values that drive them.  An understanding of people’s inspiration preferences provides a critical key to growth for any business. As revealed in our 2020 “Inspiring Growth” study, Inspiration scores predict 63% of the variation in consumer demand for brands, 52% of brands’ ability to command higher prices, and 48% of brands’ ability to convert customers at the point of purchase. Wherever you look, inspiration is a powerful growth accelerant.  

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About Inspire

Inspire is Wunderman Thompson’s proprietary global platform that explores what makes brands inspiring and what inspires consumers.   

The foundation of Inspire is a rigorous, multidimensional research methodology, including qualitative and quantitative research across four continents, and sophisticated data analytics that identifies the qualities a brand must embody, the narratives it should weave, and the experiences it can design in order to spark people’s inspiration.

Inspire has two core components: 

Inspire Score: a brand diagnostic tool that identifies the brand attributes that fuel growth through their power to inspire people, culminating in an annual list of the Top 100 Most Inspiring Brands in the World. Validated by consumer analysis and powered by WPP’s proprietary BAV dataset, the Inspire Score enables our teams to audit more than 340,000 studies of 47,000 brands worldwide, from over 2,700 categories across 25 industries and 45 markets and provide a road map to greater inspiration and growth.

Inspire InFocus: the world’s largest social study on inspiration that maps the psychological link between people’s deep rooted, often subconscious values systems and their inspiration preferences, enabling us to predict how humanity will be inspired. Inspire InFocus feeds our proprietary syndicated motivational segmentation, which enables brands to apply these powerful insights to target audiences and strengthen their marketing strategies.

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