The ‘Inspire Score: Top 100’ was first launched in 2020 as part of Wunderman Thompson’s global brand study, Inspiring Growth, the world’s largest ongoing study into inspiration, which explores why brands need to be inspirational, how inspiration drives growth and what brands can do to inspire their customers.

The annual list of the Top 100 Most Inspiring Brands in the World tracks and analyses the brands that are best at inspiring their customers, revealing how inspiration affects a brand’s ability to drive growth in market share and command a price premium.

Validated by consumer analysis and powered by WPP’s proprietary BAV dataset, the Inspire Score enables our teams to audit more than 340,000 brand perception studies covering 57,000 brands worldwide, from over 2,700 categories across 25 industries and 50 markets and provide a road map to greater inspiration and growth.

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Inspire Score 2022

The Top 100 World's Most Inspiring Brands revealed for the third year
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Wunderman Thompson cracks the code of inspiration

New global brand study proves strong correlation between inspiration and brand growth
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Inspire B2B

Inspiring brands are 5x more likely to be a B2B buyer's first choice
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Inspire InFocus

Wunderman Thompson debuts the largest social study on inspiration

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About Inspire

Inspire is Wunderman Thompson’s proprietary global platform that explores what makes brands inspiring and what inspires consumers.   

The foundation of Inspire is a rigorous, multidimensional research methodology, including qualitative and quantitative research across four continents, and sophisticated data analytics that identifies the qualities a brand must embody, the narratives it should weave, and the experiences it can design in order to spark people’s inspiration.

Inspire has two core components: 

Inspire Score: a brand diagnostic tool that identifies the brand attributes that fuel growth through their power to inspire people, culminating in an annual list of the Top 100 Most Inspiring Brands in the World. Validated by consumer analysis and powered by WPP’s proprietary BAV dataset, the Inspire Score enables our teams to audit more than 340,000 studies of 57,000 brands worldwide, from over 2,700 categories across 25 industries and 50 markets and provide a road map to greater inspiration and growth.

Inspire InFocus: the world’s largest social study on inspiration that maps the psychological link between people’s deep rooted, often subconscious values systems and their inspiration preferences, enabling us to predict how humanity will be inspired. Inspire InFocus feeds our proprietary syndicated motivational segmentation, which enables brands to apply these powerful insights to target audiences and strengthen their marketing strategies.

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