Welcome to Wunderman Thompson’s “Inspiring Growth,” a study that explores what makes brands inspiring, how inspiration drives tangible brand growth, and reveals an annual list of the Top 100 Most Inspiring Brands in the World.
As part of the study, we’ve constructed the Inspire Score, a proprietary diagnostic tool that identifies the brand attributes that fuel growth through their ability to inspire people, culminating in an annual list of the world’s top 100 most inspiring brands. Validated by consumer data and expert analysis, the Inspire Score enables our team to audit more than 125,000 brands worldwide from over 1700 categories and provide a road map to greater inspiration and growth.
The Inspire Score is a statistically sound and academically verified index that is both indicative of inspiration and predictive of growth. It is built on our three sub-indices that establish the fundamental pillars of brand inspiration: Elevating, Magnetic, and Motivating. These three inspiration metrics explain the conscious reasons people are inspired by a brand or any other source.