Welcome to Wunderman Thompson’s “Inspiring Growth,” a study that explores what makes brands inspiring, how inspiration drives tangible brand growth, and reveals an annual list of the Top 100 Most Inspiring Brands in the World.

As part of the study, we’ve constructed the Inspire Score, a proprietary diagnostic tool that identifies the brand attributes that fuel growth through their ability to inspire people, culminating in an annual list of the world’s top 100 most inspiring brands. Validated by consumer data and expert analysis, the Inspire Score enables our team to audit more than 125,000 brands worldwide from over 1700 categories and provide a road map to greater inspiration and growth.

The Inspire Score is a statistically sound and academically verified index that is both indicative of inspiration and predictive of growth. It is built on our three sub-indices that establish the fundamental pillars of brand inspiration: Elevating, Magnetic, and Motivating. These three inspiration metrics explain the conscious reasons people are inspired by a brand or any other source.

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Insight

Wunderman Thompson cracks the code of inspiration

New global brand study proves strong correlation between inspiration and brand growth
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Insight

Inspire B2B

Inspiring brands are 5x more likely to be a B2B buyer's first choice
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Inspire InFocus

Wunderman Thompson debuts the largest social study on inspiration

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About Inspire

Inspire is a global research initiative that uncovers a never-before-identified connection between brand growth and human inspiration. Putting inspiration at the heart of everything we do, we have designed a suite of services rooted in consumer data that empowers brands to inspire customers to react in new ways, and in turn build better business.  

The foundation of Inspire is a rigorous, multidimensional research methodology, including qualitative and quantitative research across four continents, and sophisticated data analytics. Based on over 20,000 interviews, we’ve identified the qualities a brand must embody, the narratives it should weave, and the experiences it can design in order to spark people’s inspiration.

Inspire has two core components:    

Inspire InFocus: an annual consumer tracker surveying 16,000 people worldwide that reveals what inspires people. Inspire InFocus feeds our proprietary syndicated motivational Inspire segmentation, which enables brands to apply these powerful insights to target audiences and strengthen their marketing strategies.

Inspire Score: a proprietary brand diagnostic tool that identifies the brand attributes that fuel growth through their power to inspire people, culminating in an annual list of the world’s top 100 most inspiring brands. Validated by consumer data and expert analysis, the Inspire Score enables our teams to audit more than 125,000 brands worldwide from over 1700 categories in 34 sectors, and provide a road map to greater inspiration and growth.

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