Wunderman Thompson is part creative agency, part marketing consultancy, and part technology company.

We’re experts in data consulting, marketing science, and data-driven personalization serving 150 markets globally.

What does this mean?

It means that our team of data experts helps brands analyze the data they have to develop personalized marketing campaigns that create better connections with their customers and drive growth.


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Data consulting

We help our clients become more effective marketers by understanding what they need in order to deliver the best customer experiences. This improves the return on their marketing investment.

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Marketing science

We deliver consumer insights and customer segmentation using applied AI and machine learning. This helps our clients optimize their marketing and make better decisions.

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Service page Hero Marketing Automation and Personalisation


We help our clients use data to deliver more personal and powerful communication, customer experiences, and commerce journeys.

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Fornisci i tuoi dati di contatto per continuare. Informazioni più dettagliate sul trattamento dei dati personali sono disponibili nella nostra informativa sulla privacy.

Data Lavori

Multinational Oil and Gas Company

A journey of digital transformation

Accelerating CRM and loyalty transformation from mass customised offers to personally relevant rewards
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Leading Cruise Line

Automation and Personalization at Scale

Delivering Global Personalization at Scale and Cutting through the 'clutter' during Black Friday for one of the largest Cruise Line operators in the world.
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Leading Hospitality Client

Operationalizing people-based marketing at scale

Driving loyalty marketing towards a personalized approach by delivering a segmentation solution
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Premi ricevuti

Theraflu Tracker

The best way to avoid the flu is by predicting it.
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The Royal Canadian Legion

Immortal Poppy

Preserving the memory of Canada’s veterans by encrypting their names into an enduring symbol - The Remembrance Poppy
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06 IM Poppy Alex Decoteau

Data Insight

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A practical approach to data ethics
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Winning audience mindshare in the pharmaceutical industry Jen Perry Stephen Troncoso

Winning audience mindshare in the pharmaceutical industry

Differentiation strategies in healthcare driven by human value systems
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Loyalty and Rewards Richard Mullins Chinasa Uyanna

Driving customer centricity with a modern loyalty programme

Leveraging consumer trends to build a modern loyalty programme
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Are you leveraging the right marketing analytics to run your business Zimm Zimmerman

Are you leveraging the full set of marketing analytics capabilities in your business?

Marketing analytics solutions can unlock insights that can drive superior marketing outcomes.
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Data News

Entrust without copy

The Data Ethics Conversation

Tom Correy, Vice President of Consulting Services North America at Wunderman Thompson Data discusses why data ethics should be on every brand’s agenda for 2022.
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Hackathon 2021

I-COM Data Science vHackathon 2021 Victory!

Our Wunderman Thompson “Hack to the Future” team has been named 1 of 3 finalists!
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Cultural Empathy And Inspiration

Virginia Alvarez, head of cognitive intelligence for EMEA at Wunderman Thompson, looks at Emma Raducanu through a cultural lens and the impact on society.
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Brand Guardian

Brand Guardian, AI inclusive representation

Ezinne Okoro, our global chief equity, inclusion and diversity officer, shares with The Drum how inclusivity is a key demand from clients.
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