This paints a fairly healthy picture until we dig a little deeper. We discovered that many of the pain points for IT and marketing decision-makers sit within the broader content and asset management ecosystem. Our research confirms that investment in technology is not a panacea and that organisations are struggling with issues such as siloed ways of working, workflows, governance and unfit processes.
Building Better Experiences
The Content and Asset Management Landscape 2021
Download Building Better Experiences
2020 was an inflection point for digital transformation, catapulting us into a new era.
In 2021, brilliant digital experiences have the power to make or break relationships with customers, yet delivering them has never been more challenging for businesses.
In this report, created in collaboration with our technology partner, Sitecore, we examine the challenges faced by brands as they strive to keep up with the insatiable desire for content in today’s experience economy.
As the world pivoted to e-everything during the past year, the already content-hungry experience management machine went into overdrive. To assess the impact that this has had on businesses, we surveyed 580 IT and marketing decision-makers to find out how they are collaborating to build better experiences.
Here’s a snapshot of our findings:
The average spend on content and asset management capabilities
Of businesses have invested in a DAM
Are using AI or machine learning to manage content and assets
Of marketers say they wish IT understood their needs better
Point to the siloed nature of asset management systems as a top pain point
Strongly agree that they have access to the right tools across the content supply chain
The report plugs into industry experts for insights and advice on:
- How content and asset management hubs are evolving to meet business needs
- How organisations should seek to bridge the marketing / IT divide for better outcomes
- How the right tooling and enablement can improve collaboration
- How AI and machine learning can transform the process
- Why a consistent taxonomy and robust metadata are essential to experience management
And much, much more...