The B2B buying experience is set for a revolution according to 2,250+ B2B buyers across the globe, with 67% declaring they would like to conduct their online buying via an avatar in the metaverse. Whilst this might seem fanciful, what is clear is that B2B buyers are desperate for the same experience that is afforded to B2C shoppers, one that expertly fuses together physical and digital interaction. And while the metaverse is the future, there is plenty that B2B sellers need to do right now.
The B2B Future Shopper Report 2023
Welcome to the 3rd edition of The B2B Future Shopper Report
Download our report today
This report will help you understand the needs of your B2B customers and offers clear guidance on how to meet their aspirations, whether partnering with a marketplace, optimizing through mobile sites or selling through the metaverse.
Read the report to find out where B2B buyers go for inspiration, search and purchase, their pain-points and evolving needs. It offers the latest insights and expert advice to help you shape and deliver a leading omnichannel strategy. Most importantly, it will help you to deepen the connection with your customers today and in the future as well as transact more with them across every channel.
B2B buying is increasingly online and continues to rise:
of all B2B spending is online
of B2B buyers say they will increase their use of digital shopping channels in the future
the percentage of B2B shopping predicted to be online in 5 years’ time
B2B buyers are not as loyal as you might hope…
of global B2B buyers said that the rising costs of inflation and the cost-of-living crisis made them more inclined to switch suppliers
say they have changed all their suppliers in the last 12 months
admit they feel less loyal to B2B sellers with whom they had a physical relationship before, as a consequence of WFH
Frustration with B2B buying online remains high amongst B2B buyers though:
of global B2B buyers say they are frustrated with buying B2B products online
think that online buying is more complicated than offline
say that B2B sellers don’t understand the friction points in the online buying experience