Customer experience is the brand differentiator of the day. Brands are touting themselves to be the best, not based on their products, buton their service to the customer. The Experience Makers ask what’s driving the experience economy?
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In this episode The Experience Makers host, technology journalist, Gemma Milne, talks to Leigh Gammons, Cognifide Chief Growth Officer and Jamie Brighton, Head of Product & Industry Marketing, EMEA, at Adobe. They explore what we mean when we talk about the experience economy; changing consumer expectations; how brands can meet their demands and what these experiences look like. Here’s a taste of what came up: