Today, customers are demanding more than ever before, at the same time - our cultures, economies and technologies are rapidly evolving. During the pandemic's economic recovery phase, brands and marketers are laying the groundwork for new ways to think about age-old challenges and to find growth opportunities in unexpected places.
This is why we created Wunderman Thompson Field Notes.
To act as a guide in this ever-changing economic landscape, and to keep you at the forefront of business evolution.
The data, insights and expert commentary from diverse voices found in this guide are thought starters and a path toward connecting with people in real, authentic ways.
We have a wide variety of contributors including Janaya Kahn, International Ambassador for Black Lives Matter; Liya Shariff, Vice President of Marketing and Head of Brand, Qualcomm; Baratunde Thurston, Comedian, Writer and Cultural Critic; Dr. Lucas Joppa, Chief Environmental Officer, Microsoft; and Anil Chakravarthy, Executive Vice President, Digital Experience Business, Adobe. These Field notes are intended to be your guide to navigating change through the rest of this year and into next.
This guide is divided into the following four defining categories that act as a road map for your business.