ACT Responsible has announced the winners for the 'Great Ads for Good' and we're delighted to share Wunderman Thompson Perth received first place in the Solidarity category for their 'Home for the Holidays' campaign for Anglicare WA, while Wunderman Thompson Singapore's 'Period Poverty Chronicles' campaign for Freedom Cups took third place in the Education category.
The 'Home for the Holidays' campaign was urged the people of Perth to support the homeless population during the Christmas season, while the 'Period Poverty Chronicles' campaign narrated the real stories of such teens, for whom period products, clean water, and adequate washing facilities are luxury items.
This year, over 21,500 people cast their vote either online or in Cannes, allowing everyone to get inspired and engaged with cause-related campaigns. Winners were announced during the ACT Responsible Cannes Tributes Celebration to Creativity & Champions during the Festival.
Congratulations to our teams in Perth and Singapore!