Hugh is an internationally sought after digital commerce futurologist, heading up WT Commerce's Thought Leadership team at a global level. As an ex-Audi digital guru, Hugh uses his client-side experience and unique take on the future of commerce to help organisations set up for, and implement, digital change in the constantly evolving commerce market. His work focuses on helping ambitious Clients to transact more digitally through strategic consultancy, covering digital business transformation, the future of ecommerce and conversion. He is a go-to spokesperson in press and TV for tech trends impacting ecommerce, and author of reports, white papers and articles covering future shoppers, Generation Alpha, Digital Commerce Leaders and peak selling.