Challenge

Trasformare il ruolo di Campari nel cinema da sponsor ordinario a rivoluzionario

Inspiration

Il 2020 non è stato solo il 160° anniversario di Campari, sarebbe stato il anche il 100° compleanno di Federico Fellini. La collaborazione di Fellini con Campari risale al 1984 quando Fellini, normalmente non interessato a girare per i marchi, fece un'eccezione e lavorò a uno spot pubblicitario per Campari. Il centenario della nascita di Fellini ci ha dato la possibilità di creare una nuova opera, rendendo omaggio a uno dei registi più importanti di tutti i tempi e portando avanti l'eredità di creatività e sostegno alle arti di Campari.

Idea

"Fellini Forward" di Campari è un documentario unico nel suo genere e il primo cortometraggio che utilizza l'Intelligenza Artificiale per riportare in vita il genio creativo di Federico Fellini.

Growth

Il film è disponibile su Amazon Prime e ha catturato l’attenzione delle principali testate giornalistiche del mondo, tra cui Elle e Vanity Fair, con l'obiettivo di ispirare le future generazioni di giovani registi

WORK WT ITALY Fellini Forward

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Premi

ADCI - Italian Art Director Club

ADCI - Italian Art Director Club

Integrated - Campaign


Gold

ADCI - Italian Art Director Club

ADCI - Italian Art Director Club

PR - Events, Brand Experiences and “stunt”


Gold

ADCI - Italian Art Director Club

ADCI - Italian Art Director Club

Digital&Mobile, A.I. & Voice Activation


Gold

ADCI - Italian Art Director Club

ADCI - Italian Art Director Club

Digital&Mobile, Innovative and Creative Use of Technology


Silver

ADCI - Italian Art Director Club

ADCI - Italian Art Director Club

Film - Other screens


Bronze

ADCI - Italian Art Director Club

ADCI - Italian Art Director Club

Brand Experience


Shortlist

EUROBEST (Winners yet to be announced)

EUROBEST (Winners yet to be announced)

Digital Craft - Innovative Use of Technology


Shortlist

EUROBEST (Winners yet to be announced)

EUROBEST (Winners yet to be announced)

Film Craft - Achievement in Production


Shortlist

EUROBEST (Winners yet to be announced)

EUROBEST (Winners yet to be announced)

Innovation - Applied Innovation


Shortlist

EUROBEST (Winners yet to be announced)

EUROBEST (Winners yet to be announced)

Entertainment - Films over 30 minutes


Shortlist

EPICA (Winners yet to be announced)

EPICA (Winners yet to be announced)

Alcoholic drinks


Shortlist

HOLLYWOOD MUSIC AND MEDIA AWARDS

HOLLYWOOD MUSIC AND MEDIA AWARDS

Short film (Live Action)


Best Original Score

2022 One Show

2022 One Show

Moving Image Craft: Use of Technology


Silver

2022 One Show

2022 One Show

Moving Image Craft: Innovation in Moving Image Craft


Merit

2022 One Show

2022 One Show

Creative Use of Data: Use of Technology


Shortlist

2022 One Show

2022 One Show

Branded Entertainment: Innovation in Branded Entertainment


Shortlist

2022 One Show

2022 One Show

Branded Entertainment: Craft - Use of Technology


Shortlist

Campaign Tech Awards

Campaign Tech Awards

Best Use of AI


Winner

Campaign Tech Awards

Campaign Tech Awards

Best Use of Experimental Tech


Winner

Campaign Tech Awards

Campaign Tech Awards

Best Use of Data


Winner

Campaign Tech Awards

Campaign Tech Awards

Tech as Part of a Campaign


Winner