Challenge

Fanta has always positioned itself as a fun and lighthearted brand, and one of the creative and strategic challenges this year was connecting Fanta, a love of snacks and Halloween.

Inspiration


We created a fun 'Unreality TV Show' on Twitch called 'Monster Chef' because the joke is about entertainment with surreal and fun situations, not the competitive side – the narrative element that matters most in what we promoted.

Idea

Monster Chef featured one-on-one duels and the participants, Twitch content creators, were challenged to create meals that involved snacks, Fanta and following the Halloween theme to make snacks cooler and fun with Fanta.

Growth

Monster Chef invited six gamers and creators onto Twitch for the contest and was broadcast to ten Latin American countries. The campaign featured 18 hours of content, seven million interactions, two million views in less than a week and more than 130,000 comments being exchanged in real time chat – topping all previous Twitch engagement benchmarks.

Monster Chef Teaser Case Recap
Fanta sempre se posicionou como uma marca divertida e leve. Um dos desafios criativos e estratégicos nesse ano é conectar a bebida, os mundos dos snacks e o Halloween. Para isso, criamos um divertido unreality show no Twitch, o Monster Chef, com a participação de influenciadores em dinâmicas inesperadas e inúmeros conteúdos que deixam qualquer petisco mais legal e divertido, a cara de Fanta

Keka Morelle

CCO da Wunderman Thompson Brasil

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