Theraflu’s brand mission is rooted in fighting for a flu safe world. But we can’t achieve that if people continue to go to work sick.
The Right to Rest
Theraflu created a $150,000 microgrant program in partnership with Good+Foundation to help cover lost wages from 1,000 unpaid sick days this cold and flu season. The Rest & Recover Fund provides relief for those facing access barriers to sick time and raises awareness of the cultural stigma associated with taking a sick day.
To illustrate sick time inequities, we created a short film featuring an Emmy Award-winning poet and activist, who wrote and performed a poem, titled Some Heroes – an ode to hardworking Americans everywhere who struggle with access to rest.
This campaign launches an ongoing purpose driven effort by Theraflu to help create a flu safe world for all Americans. At the core, this means helping to ensure more Americans can access the rest and recovery time they need to get better and prevent the spread of cold and flu.
We provided a platform, opened the dialogue on paid sick leave, and got Americans talking about a systemic problem. And the certainty from a paid sick day, allowed Black and Latina mothers to take the time off they needed to get better. We supported hundreds of families in 2021 with access to 1000 sicks days across the US. More importantly, The Right to Rest Fund started a real conversation about sick leave in the United States. And we’re just getting started.
Increase in brand consideration
Message pull through
Potential earned impressions above benchmark
2022 Webby Awards