Our Commerce offering is a global eCommerce consultancy that brings strategic clarity, tech know-how and creative inspiration to help organizations deliver winning commerce capabilities across digital channels: Amazon and other marketplaces, online retail, D2C and social.

Commerce Solutions

digital skyscrapers

Digital Strategy

Strategising for growth, underpinned by proven services to support end-to-end commerce journeys

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Customer Experience

Creating inspirational multichannel journeys to drive engagement and transactions

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eCommerce Technology

Defining and deploying best-in-class technology to support eCommerce operations

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Commerce Operations

Running critical operations to sustain high performance in your eCommerce investment

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Amazon / Marketplace Services

Helping brands sell and scale globally on Amazon and other marketplaces

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Shopper Marketing

Creating seamless consumer experiences to drive commerce in physical or digital retail

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Social Commerce

Leveraging social media and influencer marketing to drive consumers to purchase

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WTC Solutions Data Services

Data Services

Going beyond hard data to drive customer insight and support smarter decisions

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Key Commerce Enablers For Winning Online

A blueprint for organisational change

A Blueprint for Organisational Design

Businesses have battled hard to pivot through the pandemic, scaling their digital proposition at breakneck speed. Now, there is a feeling we are coming out the other side. So, how are companies organising themselves for future success? We look at the principle of change with a six-step blueprint for omnichannel transformation in a new report.

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Composite Commerce

The Need for a Composable Commerce Strategy

Composable Commerce describes building entire architectures piece-by-piece, comprising distinct services and tools that are integrated to provide the complete marketing, sales and service lifecycle, whilst keeping the customer experience and business needs at the forefront. And it’s set to deliver the foundation for how consumers will buy in the future.

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Commerce Work

Hotter

Kickstarting a new Ecommerce Platform during Lockdown

Taking Hotter's digital presence to the next level
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WTC WORK Hotter Shoes
Selfridges

Signature Moments

Delivering an extraordinary and unique digital experience
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Sainsbury's

Feeding the Nation with Sainsbury's

When panic set in, Wunderman Thompson Commerce helped Sainsbury’s feed the nation
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Sainsburys Feeding the Nation
Ted Baker

Leading the next generation of global fashion retail

Supporting Ted Baker’s global vision
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Reynolds Consumer Products

Helping Reynolds win on Amazon

Capturing meteoric sales growth via advertising on Amazon.
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Commerce Insights

The Future Shopper Report 2021
Insight

The Future Shopper Report 2021

The fifth edition of our report has just landed!
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Fighting for the future of fashion
Insight

Fighting for the future of fashion

Fashion is transitioning online, and it's not just a fad.
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WTC Insights Living in the lap of luxury online
Insight

Living in the lap of luxury online

The luxury shopper is changing and embracing online
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The B2 B Future Shopper 2021
Insight

The B2B Future Shopper Report 2021

An in-depth guide to the habits and preferences of B2B buyers across the UK, US and China
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Commerce News

FPO Forrester Wave
News

WPP Named as a Leader in The Forrester Wave™: Commerce Services, Q1 2021

Wunderman Thompson is proud to be part of the WPP Commerce Team
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In The Press

Personalization 2.0 in a digital-first economy

Hugh Fletcher shares how personalization is about to get a lot more personal.
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The B2 B Future Shopper 2021
News

Online B2B shopping experience falls short – leading to buyer frustration and opportunity for B2B suppliers

Nine-in-ten (89%) companies in the UK and US find buying online more complicated than offline in so-called digital-first economy
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In The Press

Peak Selling and the Pandemic

Hugh Fletcher of our Commerce group shares on WPP iQ what brands should be doing as they look towards Black Friday.
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Our Leadership