It's being hyped as the next gen architecture for solving the increasingly challenging complexities of digital customer experience. But is headless just another hyped technology trend, or is it here to stay and worthy of more serious consideration?
In our guide written for marketers, experience makers and the technologists that support them, we look at what headless really means and the implications for an organisation adopting such an approach. It highlights the opportunities for giving consumers seamless brand experiences and outlines the challenges that headless presents, both today and into the future.
If you’re a marketer, what you’ll really want to know up front is that a headless approach could help you solve some of your biggest content challenges - but what else must you consider?
