It’s time to get personal!

Personalization promo vid

When planning consumer commerce strategies in the evolving digital-first landscape, personalization has become a baseline requirement. With 90% of B2B buyers expecting a B2C experience when making a business purchase, it’s paramount that B2B vendors are delivering a seamless, personalized customer journey.

This guide, created in collaboration with Sitecore, outlines the rationale for adopting a customer-centric approach built around personalization, helping B2B vendors to lock in customer loyalty throughout client relationships and ultimately give every B2B buyer an agile, user-centric, omni-channel purchasing experience every time.

Download a copy of the guide here:

Watch Sitecore’s Amber Bartholomeusz and WT Technology’s Kieron McCann discuss the key findings from the report, and how businesses can use personalization to enhance the customer experience.

At a glance

Download the infographic for a snackable summary

Please provide your contact information to continue.

Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.

Related Content

The B2 B Future Shopper 2021

The B2B Future Shopper Report 2021

An in-depth guide to the habits and preferences of B2B buyers across the UK, US and China
Read Article
Microsoft Teams imagea2ce23ddfb36df927cceec92bb41ef42978e802afc4f4e6bb3f1e8817c4c3c9c

Driving Performance in B2B Commerce

The B2B ecommerce market is forecast to pass $20 trillion by 2027
Read Article