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B2B communication is about to be revolutionized. According to more than 2,250 B2B professionals worldwide, 67% would like to make decisions online using avatars in the metaverse. This may seem unrealistic, but B2B payers want the same buying experience as B2C shoppers: a smart blend of physical and digital experiences. While the metaverse is still far away, there are many things B2B marketers should do now.

The B2 B Future Shopper 2023 brochure image white background

This report is an important tool for understanding the needs of modern B2B customers. Whether it's marketplace partnerships, mobile site optimization, or selling on the metaverse, it guides you in meeting your B2B customer's wishes.

In this report, we explain where B2B payment agents are visiting when searching and purchasing, and their challenges and needs. Packed full of company insights and expert advice to support your modern omnichannel strategy. We hope this report will help B2B marketers who want to connect with existing and potential customers and transact across all channels.

The B2 B Future Shopper 2023

B2Bでの購入もオンライン化が進み、増加の一途をたどっています。

B2B担当者はあなたが思っているほど現状に満足しているわけではありません

オンラインでのB2B決済に対する不満は現在も高い

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