The 5th edition of The Future Shopper Report delves deeper and broader than ever before into what consumers want from a digital shopping experience and what retailers need to offer.


Based on the results of a survey of 28,000 consumers in 17 markets, this report provides guidance and guidance for business owners on implementation strategies, services and technology plans to meet customers' changing digital shopping expectations. It was written with the intention of becoming

Download the report!

The rise and rise of online commerce

Covid-19 has had a severe impact on businesses, but in an era when online buying and selling was not possible, the impact of lockdowns would have been even greater than what we experienced.

Consumers share a common view that digital commerce has come to the rescue during very difficult times.

Omnichannel is the future

With many consumers leery of returning to bricks-and-mortar stores, and at the same time becoming more familiar with digital channels and wanting more digital products, it's time to mark the end of the physical store. Did you mean that came?

Of course not. The good news is that more shoppers are returning to commercial areas, according to our findings.

Amazon dominates the customer journey

デジタルコマースは、カスタマージャーニーを大きく変えました。その先頭に立つ小売業の巨大企業がAmazonです。しかし、今回の調査で明らかになったのは、すべての国でAmazonが抜きん出ているわけではないということです。

Delivery must be fast

デジタルコマースの重要な戦いの場の一つが満足感です。

この新しい世界では、消費者は迅速な配送を求めています。消費者に、商品の配送について何を変えて欲しいかを尋ねたところ、「速さ」がトップになりました。

Consumers want digital innovation

今回の調査結果では、大多数のショッパーが、新型コロナウイルス流行後の方がデジタル技術の利用に慣れてきたと感じていることが確認できました。また、調査結果は、デジタル的な革命に対する消費者の欲求についても同様に明確なメッセージを示しています。

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).

Related Content

Commerce INSIGHTS The Future Shopper with brochure NEW
Insight

The Future Shopper Report 2020

Innovation Amidst Anxiety - What Online Shoppers Want Today and Tomorrow
Read Report
Future Shopper Insights
Insight

The Future Shopper Report 2019

A 2019 study on the digital customer journeys from Wunderman Thompson Commerce.
Read Report