The 5th edition of The Future Shopper Report delves deeper and broader than ever before into what consumers want from a digital shopping experience and what retailers need to offer.

Based on the results of a survey of 28,000 consumers in 17 markets, this report provides guidance and guidance for business owners on implementation strategies, services and technology plans to meet customers' changing digital shopping expectations. It was written with the intention of becoming

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The rise and rise of online commerce

Covid-19 has had a severe impact on businesses, but in an era when online buying and selling was not possible, the impact of lockdowns would have been even greater than what we experienced.

Consumers share a common view that digital commerce has come to the rescue during very difficult times.

Omnichannel is the future

With many consumers leery of returning to bricks-and-mortar stores, and at the same time becoming more familiar with digital channels and wanting more digital products, it's time to mark the end of the physical store. Did you mean that came?

Of course not. The good news is that more shoppers are returning to commercial areas, according to our findings.

Amazon dominates the customer journey


Delivery must be fast



Consumers want digital innovation


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