With direct-to-consumer commerce sales in the United States forecast to grow to almost $213 by 2023, according to Statista, more and more brands are adopting D2C commerce models as part of a multichannel approach. Diff, founded in 2011, by Benjamin Crudo has extensive capabilities to help organisations rise to the challenge, including growth strategy, front-end design, site optimisation and system integrations. They are one of Shopify’s longest standing partners and have helped their clients to create some of the most innovative, complex and high performing online stores on the platform. Among Diff’s client portfolio are Giant Tiger, Kith, Sakara Life, and more.
Shopify now accounts for 10% of the United States ecommerce market share and the acquisition will further strengthen our commerce capabilities and reflects our ongoing investment in commerce as consumer needs continue to change.