Montreal based award-winning commerce agency Diff is the latest addition to the Wunderman Thompson fold, following acquisition by WPP.

With direct-to-consumer commerce sales in the United States forecast to grow to almost $213 by 2023, according to Statista, more and more brands are adopting D2C commerce models as part of a multichannel approach. Diff, founded in 2011, by Benjamin Crudo has extensive capabilities to help organisations rise to the challenge, including growth strategy, front-end design, site optimisation and system integrations. They are one of Shopify’s longest standing partners and have helped their clients to create some of the most innovative, complex and high performing online stores on the platform. Among Diff’s client portfolio are Giant Tiger, Kith, Sakara Life, and more.

Shopify now accounts for 10% of the United States ecommerce market share and the acquisition will further strengthen our commerce capabilities and reflects our ongoing investment in commerce as consumer needs continue to change.

This acquisition boosts Wunderman Thompson’s commerce and technology ecosystem across North America, bringing Shopify expertise to our roster of well-established technology partnerships. Our global clients will now have access to the expertise of one of Shopify’s longest standing partners and their multichannel platform that caters to 600 million shoppers in more than 175 countries. Together we offer brands and retailers extended routes to market, including D2C, marketplaces, eRetail and social commerce.

Neil Stewart

CEO of Wunderman Thompson Commerce

We couldn’t be more excited to join the ranks of Wunderman Thompson, bringing Shopify’s disruptive power to its global client base. Ecommerce has been radically reshaping the way brands bring their products and services to market, and Diff has been at the forefront of this revolution. As one of Shopify’s founding and most innovative agency partners we’re looking forward to continuing to expand the platform’s reach.

Benjamin Crudo

CEO and Founder of Diff

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