The Drum World Creative Rankings

The Drum has released their much-anticipated World Creative Rankings - a definitive guide to advertising’s most-awarded agencies, brands, campaigns and people - and we’re proud to share Wunderman Thompson has ranked #12 in their ranking of the Most Awarded Agency Networks of 2022!

Congratulations to our holding company, WPP, who has been named the #1 Agency Group for the second consecutive year.

The rankings are compiled by exhaustively analysing the performance of thousands of pieces of creative work across 19 major industry awards programs throughout 2022. This time around, that meant The Drum’s researchers pored over 2,438 campaigns from 1,698 clients working with 1,233 agencies composed of 522 chief creative officers, 749 executive creative directors, 2,270 creative directors, 1,543 copywriters and 1,820 art directors.

Watch this space over the next week as The Drum continues to reveal more of the top people in the industry!

Top Work

The star of the show was ‘Degree Inclusive’, the world’s first inclusive deodorant for Unilever’s Degree, which made it to the Top 10 of The Drum’s list of the 100 Most-Awarded Ads of the past year! The work, which came in at #9 – the highest-ranking campaign across all WPP agencies – saw Wunderman Thompson Buenos Aires collaborate with the disability community and an inclusive team of design experts including occupational therapists, engineers, consultants, and people living with disabilities across the globe, to create an innovative deodorant designed for the future, inspiring change across the industry.

man with disability using REXONA DEGREE deodorant — 'Degree Inclusive' - Wunderman Thompson Buenos Aires

Top Agencies

In the worldwide rankings, Wunderman Thompson Buenos Aires was up there with the best, climbing 25 places since last year to come in at #24 in the list of Most-Awarded Agencies Globally!

In the regional rankings, we saw six agencies among The Drum’s ranking of the Most Awarded Agencies of 2022.

In APAC, Wunderman Thompson Thailand was our most-awarded at #34, followed by Wunderman Thompson Mumbai at #63 and Wunderman Thompson Singapore at #69.

In the US, we’re proud to see Wunderman Thompson New York enter the list for the first time, coming in at #55 in the Most-Awarded US agencies of 2022.

Over in EMEA, Wunderman Thompson Riyadh ranked #59 while Wunderman Thompson London came in at joint #103.

Top People

We’re delighted to see four of our Chief Creative Officers among the Top 20 Most Awarded CCO’s in the world!

Our Global Chief Creative Officers, Bas Korsten and Daniel Bonner, came in at #13 and #14 respectively, while Daniel ‘Dany’ Minaker and Sebastian ‘Patan’ Tarazaga, Chief Creative Officers of Wunderman Thompson LATAM (in addition to their role as Global ECD’s), were joint #19 on the list! Congratulations also to Paul Shearer, CCO for Global Clients, who made the list at joint #57.

Congratulations also to Fernando Rossini, Creative Director at Wunderman Thompson Buenos Aires who ranked #19 in The Drum's list of Most Awarded Art Directors, and Wilson Ang, Executive Creative Director of Wunderman Thompson Hong Kong who ranked #57 in the Most Awarded Creative Directors of 2022.