Ubbo is the CEO of the Wunderman Thompson CXM EMEA, where he is responsible for shaping the future of the agency’s CRM and marketing technology offering.

He helps integrate Wunderman Thompson’s CRM technology capability across the entire customer journey from acquisition to service, to deliver exceptional customer experiences. He drives key customer relationships to deliver true cross-channel capability for clients across the digital marketing landscape.

With close to 20 years of experience, Ubbo has built an invaluable level of knowledge and expertise in consumer engagement technology and, in particular, Salesforce. By fostering a strong relationship with the platforms and clients, he has enabled major brands to design, deliver and drive enterprise-scale multichannel operations.